ESport is certainly the new frontier of video games. To accept the challenge of a new and exciting business, Gamerome has been dedicating a significant part of the event to electronic sports since 2017, with the participation of leading companies and professionals in the competitive gaming sector.
Frank Sliwka, international expert with proven experience in the field, and co-owner of Gamerome, leads this section every year.
The year 2019 marks a major milestone for the global esports market, which will for the first time exceed the billion-dollar revenue mark. In fact, revenues will reach an impressive $1.1 billion in 2019, a year-on-year growth of +26.7%. Around 82% of the total market ($897.2 million), will come from endemic and non-endemic brand investments (media rights, advertising, and sponsorship). The highest-grossing individual esports revenue stream worldwide is sponsorship, generating $456.7 million in 2019. The fastest-growing esports revenue stream by far is media rights. The full report contains a deep dive on the global trends affecting sponsorship, media rights, advertising, and more.
“Esports’ impressive audience and viewership growth is a direct result of an engaging viewership experience untethered to traditional media,” says Newzoo CEO Peter Warman. “Plenty of leagues and tournaments now have huge audiences, so companies are positioning themselves to directly monetize these Esports Enthusiasts. While this began happening last year, the market is constantly expanding on its early learnings. The result: 2019 will be the first billion-dollar year for esports, a market that will continue to attract brands across all industries.”
Global Esports Viewers Will Total 453.8 Million This Year
The global esports audience will grow to 453.8 million worldwide in 2019, a year-on-year growth of +15.0%. This audience will consist of 201.2 million Esports Enthusiasts (+16.3% year-on-year growth) and 252.6 million Occasional Viewers (+14.0% year-on-year growth). As the esports market matures and the number of local events, leagues, and media rights deals increases, we anticipate the average revenue per fan to grow to $6.02 by 2022.